Wholesale

Our Wholesale programme is designed for retailers who want to offer something truly meaningful - products that customers don’t just buy, but deeply value. Passing On planners are thoughtfully created to help people organise important life details and ease the emotional burden on loved ones in the future. With a growing awareness around end-of-life planning and legacy organisation, this is a category that’s steadily gaining demand, yet still feels underserved on most shelves. Stocking Passing On allows you to offer a product that stands out for its purpose, quality, and emotional resonance.

Whether you’re an independent shop, a specialist retailer, or a larger chain, our planners are crafted to sit comfortably within gift, wellbeing, stationery, and lifestyle spaces. Premium design, meaningful content, and beautiful illustration make them both a considered purchase and a conversation starter - something customers often buy for themselves and for others. We work closely with our retail partners to ensure a smooth experience, with flexible ordering and a supportive, relationship-led approach.

If you’re looking to introduce a product that combines commercial appeal with genuine human value, we’d love to hear from you.

✉ hello@passingonplanners.com